What your authors means by firm having market orientation

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Reference no: EM132205097

1. Google and Amazon have done some amazing work regarding their database management systems. However, one of the constants is a lack of standardization. How do new DBMS products entering the market, such as graph databases, help or hinder companies trying to modernize? Justify your ideas with support from the literature or relevant industry examples.

2. Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers.

3. Explain what your authors means by a firm having a market orientation. Give a specific example of a firm and its product (s) that exhibit a market orientation. Explain why This includes service based firms and their products as well.

Reference no: EM132205097

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