What you would do at each step during purchasing experience

Reference no: EM132096481

Question: Be sure to fully and completely answer each question. I am not looking for your to regurgitate what is in the textbook. Rather, students who analyze, synthesize, and evaluate course material and are able to effectively articulate the information indicating understanding, will earn higher grades.

Please respond to the following questions:

1. You are shopping for a new car. Using the steps in the consumer decision process, describe what you would do at each step during the purchasing experience. Be complete in your descriptions.

2. The text lists five psychological factors that can influence purchase decisions. List and give an example of each using sentences or short paragraphs.

3. Identify and give an example of each of the four B2B markets.

4. What is Geert Hofstede's six cultural dimensions concept (list the dimensions)? Explain the value of each of his cultural dimensions concepts to global marketers? Be fully complete in your answers. Please write your answers with an academic tone. That is, use full sentences and paragraphs and without bullet points or numbered lists. Provide a list of items only when the question specifically requires you to provide a list. Do not use contractions in formal writing. Use proper grammar, syntax, and spelling.

Reference no: EM132096481

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