Reference no: EM133498726

Step 1:  Review the case incident below.

You are the lead HR professional for an organization that has experienced significant and continuous growth over the last 5 years.  You did not have any difficulties filling vacancies in the first four years of operation.  However, over the last 12 months it is becoming more and more difficult to source talent.  Your recruitment needs are going to continue to increase and you are growing concerned about the situation.  A talent shortage is only part of the issue.  You have done some research and you believe there are two additional issues at play that are directly impacting your ability to recruit employees:

1. The organization has not put any effort in developing an overall recruitment strategy. Until recently, hiring was successful through word-of-mouth tactics from current and formal employees which worked well for the first several years.  
2. Your research shows very low employer ratings on both Glassdoor and Indeed websites.

Step 2:  

1. Assume your audience is the executive of the company.
2. Generate a business case 
3. The material presented must directly address the benefits of a recruitment and selection strategy and the impact of employer branding.  
4. Include 1-2 direct quotes from the course learning materials, and 4 - 6 additional points from external sources that analyze the direct quotes and explain how the evidence supports your viewpoint.

5. Your business case should include the following:
a. A brief summary of the issues and your viewpoint on the importance of adopting a recruitment strategy that is holistic in nature, rather than continuing to focus on individual hires as needed.
b. Potential risks to the organization in the form of a risk analysis (simply discuss the risks to the organization);
c. Your recommendation with rationale for wanting to develop an employer brand.
d. The general steps you will take to develop the brand.
e. What you will do to mitigate any further damage that could potentially result from the negative reviews that currently reside online.
f. How you will communicate your approved plan to the rest of the management team, and the company at large?