Reference no: EM131574737

Assignment

In this assignment you will have to create an over the counter drug. Your company (the manufacturer is a startup company and has no other products on the market).  Once you have created your drug you will need to name it and describe the box. In addition, you will have to describe the target market for the OTC and why this OTC would be applicable to your target market. This is an individual assignment and you should not work with other classmates. This assignment suspends reality in that we will assume FDC approval and any combination of items is allowed as long as they make sense, e.g. you would not have prune, psyllium, or bran in a diarrhea medicine.

Designing your OTC

Your over the counter drug must be composed of at least one item from categories listed below. You cannot add extra elements to your drug. You cannot add extra elements to your drug that are not on the list.

Form	Flavor	Type	Color
Powder	None	Pain	White
Gel Tablet	Cherry	Cold/Allergy	Red
Cream	Lime	Diarrhea	Light Green
Fast Melt	Peppermint	Sleep Aid	No color/clear
Gummy	Coffee	Weight Loss	Yellow
Inhaler	Chocolate	Laxative	Light pink
	Honey	Energy	Brown
	Caramel

To your basic drug you must add at least two ingredients, you may add more, but they must be from the list below,

Ingredients	Ingredients	Ingredients
Acetaminophen	Decongestants	Chamomile
Aspirin	Butterbur	Fenugreek seeds
Naproxen sodium	Zinc	Simethicone
Capsaicin	Vitamin C	Cellulose
SAM-e	Echinacea	Melatonin
Antihistamines	Pseudoephedrine	Doxylamine succinate
Expectorants	Loperamide	Diphenhydramine
GABA	5-HTP	Benzodiazepines
Caffeine	Fiber	Stevia
Hoodia	Chromium	Orlistat
Magnesium Citrate	Psyllium	Magnesium hydroxide
Docusate Sodium USP	Bran	Prune
Aloe Vera	Castor Oil	Ephedra
Ginseng	phenylpropanolamine	Sugar

Box Cover

You must design a box for your new OTC. The front of the box must contain all of the required elements listed in the front column. Your box must contain all of the elements listed in the slide column. You may determine what you want to have on the back of your box, some choices are listed below.  You will need to use a separate page for each side of the box.

Front	Back	Side
Name of the OTC Drug-required	History	List of ingredients-required
Advertising slogan-required	Visual	Dosage suggestions-required
Company name-required	Other
Picture/ illustration-required
Mascot (if desired) -required

Target Market

You must clearly describe the target market for your OTC drug using the segmentation bases from chapter 5. Once you have clearly defined your target market you need to explain how this OTC drug appeals to the target market be specific.  Limit to one page.