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1. Discuss the logic behind pre-, concurrent and post-testing within the marketing communications arena, using examples to illustrate.
2. Comment on the idea that the battle to view marketing communication as an investment not a cost has been won. Explain what you understand the terms ROCI and TEASE to mean.
What are the key differences between how brands communicated with customers prior to the digital revolution and after the digital revolution
A customer service center has customers call with questions about the use of a product. what is the mean utilization percentage of the call center employee answering the phones (the server in this system)
Explain about Promotional Mix and Consider the different types of promotional tools they can use and determine which one would be the most effective
Role of organisational behaviour at the company, human resource management practices at the company and role of international business at the company.
Explain What type of technological infrastructure would you consider in developing an international marketing strategy
Explain E-commerce at E-Bay and Amazon and What is the current e-Commerce program of Amazon
The manufacturer of the line of Grote industrial meat slicers wants to identify all of the supermarkets, delis, and restaurants that are potential customers for its products in each of its market areas. Then it wants to estimate which model each will..
identifying appropriate design approaches
Why do banks lose profitability as they grow bigger
here are two basic pricing strategies that an organization can utilize for introducing new products. the first strategy
Under the National Defense argument the case is made that some businesses are so important to the nation's well being and must be kept in operation, by the domestic owners, so as not to create a dependency on foreign countries for the particular p..
What type of market do you think your franchise operates - What type of competition does your firm face? Who are some competitors?
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