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What you know of james gourmet during the episode

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Case Study: After watching the video and reading about SOM, SAM, and TAM, go to the James Gourmet website to see the changes that have been implemented. There has been some meaningful growth and changes! Thinking about market sizing and understanding TAM, SAM & SOM, conduct a quick analysis of how much his market has changed as a result of these changes. Specifically, identify the following:

Questions:

1. What changes have been implemented based on what you know of James Gourmet during the episode?

2. How have each of those changes specifically affected his SOM, SAM & TAM (as applicable).

 

Reference no: EM133609003

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