Reference no: EM133677199
Question: Utilizing the four ads and the media vehicles provided in my work, please help me briefly explain each who, what, where, when , why & how for all of the ads-vehicles in combination based on what you feel the brands' media communications objectives should be. Please provide answers from the who, what, when, where, why, and how perspectives. Following are some media communications objective questions that you may use to guide you.
Possible Media Communication Objective Questions
Purpose: Call target market attention to what you have to communicate about the brand in order to address the marketing objectives. Use media pre-selection and adoption. Please remember that communications planning in its purest form involves integrating the brand message with the consumer mindset and with the media vehicle content.
Who encompasses your target market?
What media vehicles will best reach this target market?
What are their psychographics, self-concept, and buying style characteristics?
How do these characteristics relate to the attributes of the brand and the brand message?
When are you most likely to have to communicate this for the messaging to be effective, i.e., time of year, time of week, time of day?
Where are you most likely to have to communicate this for the messaging to be effective, i.e., nationally, regionally, or locally?
Why are you communicating this message?
To ensure that the brand target is aware that the product exists, i.e., brand awareness and recognition.
To ensure that the target market understands how the line extension differs from the original brand. If there is little or no difference why buy it?
To induce competitive brand users to try your brand whether they be inside or outside of the competitive set, i.e., capture market share.
To bring the brand back from the brink of extinction.
To modify or change the attributes or qualities of the brand and make a different brand perception among existing or new consumers.
To inform target consumers that the brand will be distributed to additional and/or different geographic markets.
To modernize brand perception in the eyes of the consumer by modifying packaging or changing pricing.