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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps-product, price, promotion, and place-takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. What you found the most interesting in Dr. Kotler's marketing talk?
Define consumer behavior find the importance of consumer behavior within the framework of marketing.
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Was there something unique about the West? Did the West simply get lucky and benefit from fortuitous circumstances or did they do something singular and right? If so, what was that something?
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What did you lose lately? Your financial records? Your wedding albums? Aunt Myra's chocolate chip cookie recipe that she got from Nieman Marcus?
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How business intelligence do bigger roles in corporate plannings? describe the sizes, scoping, and time of the business Be sure to defining
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