What you feel jane should do in this scenario

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Question: Consider the following scenario where an account manager is faced with an ethical dilemma that could invariably impact corporate profitability and credibility as well:

Jane Kershaw is the Account Manager for a consumer-products marketing services firm. Currently, the firm is handling the launch of a new book for one of its publishing clients. The campaign includes advance review copies for key book reviewers, "Coming Soon" posters for booksellers, an author book-signing tour, and several television interviews. Everything has been produced and scheduled for release next week. Today, Jane has learned that although the book received numerous favorable reviews, the review quoted on all of the promotional materials is completely fabricated.

Please provide a paragraph discussing what you feel Jane should do in this scenario

Reference no: EM133233392

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