What you do in terms of regression to capture timing effect

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Reference no: EM131167943

Suppose you have two columns of monthly data, one on advertising expenditures and one on sales.

If you use this data set, as is, to regress sales on advertising, will it adequately capture the behavior that advertising in one month doesn't really affect sales in that month but only in future months?

What should you do, in terms of regression, to capture this timing effect?

Reference no: EM131167943

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