What you believe happened in terms of ethical theories

Assignment Help Marketing Management

Reference no: EM133339338

Case Study: Company Groupon

Ethical issue : Groupon aired new advertisements during the Super Bow. The commercial starring actor Timothy Hutton, began with him discussing the human rights issues in Tibet stating that "Their very culture is in jeopardy". However he then follows this by saying "But they still whip up an amazing fish curry" whilst eating Tibetan food purchased via Groupon. The ad received a lot of backlash for its exploitation of Tibet resulting in the ad being pulled just four days later.

Question: Discuss what you believe happened in terms of ethical theories. What ethical theory does the company seem to use? How would they justify their actions in terms of your information in Part 1? Is there a "disconnect" between the projected position and the actions taken?
Why? What does this incident say about the leadership of this company? What advice or recommendation would you make the company? Why?

Reference no: EM133339338

Questions Cloud

Identify and explain four major forms discovery : LAW 3770 Madonna University Identify and explain four major forms Discovery and explain the paralegals role in completing each of these forms of discovery

How can i link all this with some of the theories : how it's looking, and the touristic attractions that are around by using the phone it can give you information about what you see, it can also help people

In light of this, how should abortion be regulated : The United States Supreme Court recently overturned the Casey and Roe cases in the Dobbs decision. In light of this, how should abortion be regulated

What is the major cost or drawback to such a change : We could increase criminal conviction rates by lowering the standard of proof, for example to "the preponderance of the evidence." What is the major cost

What you believe happened in terms of ethical theories : Discuss what you believe happened in terms of ethical theories. What ethical theory does the company seem to use? How would they justify their actions in terms

Should he be liable for a tort : ECON 206 University of California, Los Angeles Should he be criminally liable for his unsuccessful attempt to commit a crime? Explain why or why not.

Describe time when you were a part of contractual agreement : PLEG 110 Bryant & Stratton College Describe a time when you were a part of a contractual agreement as the agent or principle. State if the steps taken were

What social media site did it start on : SOC 250 Florida Technical College, Kissimmee What social media site did it start on? How did social media create social change regarding this movement

What are the stakeholder issues : Discuss the ethical issue that brought them into the public attention - be their response positive or negative. Discuss the issue and what happened?

User Account

All Pages