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Question: Your friend Anna is a fashion designer, and she wants to venture out on her own brand and start an e-commerce yoga wear website in Vancouver (no store). Her business is self-funded, but her marketing budget is very limited, and she has no clue about digital marketing. She knows you just took MRKT 623 at UCW, a maximum 500-word total; please answer the following: She plans to design the website herself using free online tools. What would be your suggestions for her so her website is done correctly, right from the start?
What would you recommend Anna do immediately after getting her website done to cost-effectively improve the online visibility of her yoga wear e-commerce brand?
Anna has a barrage of marketing options, from traditional to digital. She is confused and overwhelmed with digital marketing options.
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