What would you expect to be the same

Reference no: EM132301213

Question: Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem.

What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?

1. Must be APA format

2. 550 - 650 words

3. Have at least 2 references

Reference no: EM132301213

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