Reference no: EM132939757 , Length: word count:2500

Instructions:

Tesco is a multi-national retailer with 360000 staff and 5000 stores. Write a report giving examples of how analytics is implemented to improve its performance. You should draw on class materials and discussion as well as the current academic and wider literature. Note that you can write hypothetically if you cannot find information but you must give reasons behind any statements you make.

Your report should answer the following questions:

· What would you expect the analytics function to look like in Tesco? What different analytics staff would you expect them to employ? What software might they use and why?

· Thinking about the functions that Tesco is involved in, what data do you think they might collect or generate and what issues might they need to overcome?

· Discuss three examples of where analytics has been used by Tesco. You should include how the data was sourced, what benefits were gained and any obstacles that were encountered in your discussion.

· What ethical issues do Tesco need to consider with reference to analytics?

As this is a report, you should include an introduction and conclusion and you should ensure that all of your sources are referenced using APA7. Your report should not exceed 2500 words.

Attachment:- Analytics function.rar