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Questions:
1. Based on these journeys, who are the business's primary competitors?
2. We want to understand how well RK Music Studio's website and social media presence support these customer journeys. To build up to that, provide answers to the following questions (and support your explanation with examples/evidence
A. What are the primary conversions the website attempts to achieve?
B. Evaluate RK Music Studio's website design using the framework provided in our class on Website Design (see the accompanying slide deck). Your evaluation should focus on if/how the website implements the design principles and how the website design impacts potential conversions.
C. What would you do to improve RK Music Studio SEO?
D. Critically evaluate RK Music Studio's social media. What seems to be working, and what seems to be problematic? What suggestions would you offer to help them improve their social media presence?
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