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What would you do if you were the management of the armand

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Reference no: EM133572925

Question: The case: "When a rapper buys a champagne house: Jay-Z and Ace of Spades" on page 336 in the book Consumer Behaviour A European Perspective, 7th edition

Answer the questions below:

1. What would you do if you were the management of the Armand de Brignac brand after the take-over by Jay-Z?

2. What would you do if you were the management of Louis Roederer after the crisis with Jay-Z?

 

Reference no: EM133572925

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