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- What would you do if you were a marketing manager looking at test market results that were inconclusive about your new product's chances for success--should you kill the idea or go forward to commercialization? (Assume there are no more funds for research.) Why? How could being wrong impact your career?
- Into what category of new product would you have placed Razor Scooters (the foot powered ones, not the later ones with a motor) when they were first introduced? Why?
- Consider the relationship between product characteristics and the rate of new product adoption. How can you apply these characteristics to the marketing of new automobiles that do not burn gasoline or diesel fuel for power? Do you foresee any difficulties in marketing these cars? Why?
- Did anything you learned in this chapter surprise you? How? Why?
Preparing a global business expansion abroad for a company that markets products and/or services exclusively in the U.S., Each team is responsible for submitting a one page summary of the scope of their market expansion
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1q. discuss the advantages and disadvantages of self-administered interviewing face-to-face interviewing and telephone
Explain Customer Paths on a Business Site and you periodically study the customer paths on your site
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Find a presentation of interest on TED and critique its content, visuals, and the presenter's skills (if applicable). Use this week's lecture to aid your analysis
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Explain Poorly Designed Web Page and cite specific examples from the site and discuss in light of Mystery Meat Navigation's specific points
Name a current advertising slogan you believe is particularly effective for developing a unique selling proposition. Explain the methods the company uses, the target market, and strategies
Briefly Summarize Business challenges faced by the company, and how it is reflected in the Information Systems through its three components and have the Company correctly articulate their Business strategy and goals and how the company was able to a..
Choose a company, and describe the target market for products sold by the company. Briefly describe what the company should do to help increase sales
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