What would you do and how would you rebrand this franchise

Reference no: EM133371167

Branded entertainment has widespread acceptance in television and film, and now theme parks are getting in on the action. The Harry Potter book series may have reached its end, but Universal Orlando Resort is keeping the magic alive with the Wizarding World of Harry Potter, an enchanting amusement park exhibit where visitors become completely immersed in J.K. Rowling's fantasy world-complete with majestic replica of Hogwarts.

In 200 words or more on the 20-acre park and explain how Universal Studios, J.K. Rowling, and Warner Bros. use this branded entertainment to keep the Potter marketing franchise going.
Does Universal Studios, J.K. Rowlings, & Warner Bros. have a plan to release a new generation of Harry Potter fans? If so, do you agree with their approach? If not, what would you do and how would you rebrand this franchise?

Reference no: EM133371167

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