What would you conclude about the effect of the treatment

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Assignment:

An email marketing campaign randomized expiring subscribers to an online video documentaries site to get a "New Releases" email that either included a reminder to renew (treatment) or not (control). The renewal rate one month later was 12.3% in the treatment condition and 11.9% in the control condition. However, only 60% of the people in the treatment condition opened the email. What would you conclude about the effect of the treatment? How would your conclusion differ if the subject line of the email was "Renew today!" in the treatment condition vs. "New Releases" in control?

Reference no: EM133384158

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