What would the values of the brand be

Assignment Help Operation Management
Reference no: EM131632142

Cupcake Heaven: You have figured out how to make a sugarless, gluten free cupcake that doesn't taste weird and is delicious. It costs $1.99/cupcake to make and you sell it for $5.99 ea. At volumes of 500,000 or more, economies of scale kick in and your cost is $0.99.

Assume you are at Day 0. You have a product, but no one knows about you.

Discuss:

What would the values of the brand be?

What would be your brand strategy over the next 5 years?

In terms of promotion, what would you focus on over those five years?

You are to design a guerilla marketing campaign for this product. What metrics would you use to evaluate the design?

How would you measure the effectiveness of your campaign?

Reference no: EM131632142

Questions Cloud

Attract and retain quality providers and staff : Staffing shortages facing healthcare are significant. Healthcare managers must attract and retain quality providers and staff.
Discuss the different types of office procedures : Discuss the different types of office procedures and the revenue cycle in a large versus small physician practice. How do they differ?
Plausible and implausible slippery slope argument : Share an example of both a plausible and implausible slippery slope argument. Explain in detail.
Location while minimizing the total cost : how to assign each facility to one and only one location while minimizing the total cost.
What would the values of the brand be : What would the values of the brand be? What would be your brand strategy over the next 5 years?
Effectiveness of a change management plan : What are some reliable resources to measure the effectiveness of a change management plan?
Define marketing using peer reviewed journals articles : Define marketing using peer reviewed journals articles and explain using the literature why marketing is important? Using the current literature
Commercial use of a super airship like the walrus : Consider commercial use of a super airship like the Walrus, the one the military planned for their use. First, do you think the US Army Waltrus
Describe the major characteristics of stocks and bonds : Describe the major characteristics of stocks and bonds. How are they similar? How do they differ? N

Reviews

Write a Review

Operation Management Questions & Answers

  Compute the mean absolute percent error

The number of disk drives (in millions) made at a plant in Taiwan during the past 5 years follows: Compute the mean squared error (MSE) when using linear regression. Compute the mean absolute percent error (MAPE)

  Relationship of managerial accounting to cost accounting

Class, effective financial management of hospitals is crucial not only for the well-being of the facility, but also for the well-being of the entire community. You are presenting to a group of community leaders about the financial status of your hosp..

  What it might mean in your current work environment

In the written lecture, it is stated, "To grow within the organization, one should be open to working on projects." Why do you believe this is vital, and consider what it might mean in your current work environment?

  Clarified the differences between the four models listed

Now that you have clarified the differences between the four models listed (you have most probably thought about lines that are composed of things like “people in line,” or “parts waiting to be worked on,” etc) use your imagination to conceptualize a..

  Regarding the distinction between profit and fee

Which is true regarding the distinction between “profit” and “fee”?

  Violated the plumbing code of ethics

Determine whether a particular plumber has violated the plumbing code of ethics, written by the association.

  Regional accounting firm

Background You are a CPA at a regional accounting firm.

  Employer may monitor employees activities electronically

What issue generally determines whether an employer may monitor an employee's activities electronically? What steps should an employer take to insure that it would be legally permissible to monitor employee's use of electronic devices, such as the co..

  What is difference between diversity and affirmative action

What do you think determines how a company decides to structure itself? What advantages can you see in hiring nearly half of a company’s managers from outside the company?What advantages are there to promoting internal talent? What is the difference ..

  What is the average hourly output

Assume the packing of the two components is totally automated also is small enough which you can ignore it. Illustrate what is the average hourly o/p, in terms of the number of units of packaged product (which includes one component A also one com..

  Consider during the the entire innovation process?

Are there ethical considerations we should consider during the the entire innovation process? If so, what are they? Do they occur at every step of the process? Can an innovation be morally neutral, yet be unethical or socially irresponsible when carr..

  Extroversion is considered good quality

In the Big Five personality factors, extroversion is considered a “good” quality. Why might introversion be an equally positive quality? Thoroughly explain.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd