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Discussion Questions
Question 1. Reconcile the executive team's lamentations regarding Texas's poor performance with Figures 1-3 in the case.
Question 2. Why has Texas struggled to be profitable? What does a vertical analysis of Superior's financials suggest about the Texas operation versus Superior as a whole?
Question 3. What would the Texas branch's financials look like if it maintained Superior's overall gross margin?
Question 4. What would the Texas financials look like if its pricing was similar to the company's as a whole?
Question 5. What should Superior's executive team focus on to answer the Texas question? What additional information might they need?
Attachment:- Superior Engineering in Texas.rar
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