What would the effects should the term become generic

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Reference no: EM131527381

Assignment: You must work by yourself / individually.

Define and discuss the legal concept of "genericide" in its relation to trademark law.

Use the example of Google (and the somewhat newly coined, popular verb "to google") to explain the process of "genericization" and discuss its implications.

1. How might a company such as Google prevent the term "to google" from becoming generic?

2. What would the effects be, should the term become generic?

3. Research and reference appropriate secondary materials to support your argument.Notes:

1) You may use additional cases and resources to help support your arguments. However, you must follow all the instructions that are given for this assignment.

2) Clarifications/Questions regarding the assignment must be posted to the "Discussion Board".

i.e. Please do not email the instructor and/or TAs.

Verified Expert

This paper is a brief on how the word genericide can affect a Trademark. In this work we have been able to look at the meaning of the term ‘genericide’, the effect to the company whose trademark becomes generic and picking from Google’s case and the word ‘to google’ we have been able to establish the responsibility of the brand owner in ensuring that their trademark is not misused by third parties to render it genericide

Reference no: EM131527381

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6/12/2017 2:27:36 AM

how much does it cost and how long does it take Required length: five (5) pages total (i.e. approx 1,250 words), not including references and appendix. Use Times New Roman (font 12) and double spacing. Format the assignment using MLA style Make sure to properly reference all sources you are using. Notes: 1) You may use additional cases and resources to help support your arguments. However, you must follow all the instructions that are given for this assignment. 2) Clarifications/Questions regarding the assignment must be posted to the “Discussion Board”. i.e. Please do not email the instructor and/or TAs.

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