What would the creative strategy look like

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Reference no: EM132583622

1. Identify and describe a micro-culture that you belong to using target market profiling variables; consider the following microculture categories or definitions:

· Regional
· Ethnic
· Religious
· Income/social class
· Demographic/generational
· Consumer/brand
· AIO

2. Suggest a product or service that might appeal to this group, but which would not target the group as it primary target market.

3. What would the creative strategy look like?

· Appeal techniques (Rational vs. Emotional appeal; Humour/Sex/Fear/Product Demonstration/Endorsement etc.)

· Source effects (credibility; attractiveness; likeability; meaningfulness)

· Message construction (conclusion presentation; comparative strategy; complexity) just give an relevant information with all queries

 

Reference no: EM132583622

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