What would occur in the market for the enlighten

Reference no: EM133710876

Question: Your company has projected a launch with 30,000 units priced at $50,000 each, but you're a little concerned about that starting price. There are other cars on the market with a base price of approximately $10,000 less. The Enlighten will be equipped with unique features, but you worry that potential buyers might be turned off by the higher starting price. You want to see how a lower base price would change the scenario. If you were to decrease the price by $10,000, what would occur in the market for the Enlighten? A $10,000 decrease in price would cause a surplus or shortage? of how many Units?

Reference no: EM133710876

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