What would it take to convince porsches management

Reference no: EM133065641

Case study: The introduction of the Porsche 911 Carrera 4S Cabriolet

CASE STUDY QUESTIONS

Question 1: Clearly, at some point sooner or later, Porsche must raise the US dollar price of this model and all product models (particularly if the euro continues to strengthen and maintains this strength compared to the dollar). But when must this step occur?

Question 2: What would it take to convince Porsche's management that now is the time to pass-through more of the exchange rate change in the price?

Attachment:- Case.rar

Reference no: EM133065641

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