Reference no: EM133580960
Assignment: Marketers: Trust vs. Mistrust
Purpose: The purpose of this assignment is to help you understand what it takes to gain trust and how important this issue is in marketing.
Task
I. Use your Qualtrics account to create a brief survey to capture the data for this assignment. You may have personal family or friends you can send the information to, or you can solicit members from your social media account to participate in the survey link.
II. Survey at least 3 fellow students on how much they tend to trust marketers.
III. Create a brief survey using your Qualtrics account of a minimum of 5 questions and capture the responses.
IV. Address the following questions in your response.
A. What companies do they trust?
B. What companies do they distrust?
C. For those who state that they distrust marketers, ask them why.
D. What would it take for marketers to gain their confidence?
V. Finally, outline what you learned from this activity.
VI. Collect your data from the survey and include a PDF summary of the survey questions and responses an appendix.