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What would happen if the cubs won a world series

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Reference no: EM133200569 , Length: 2 pages.

Problem: Marketing Customer Retention Essay

The Chicago Cubs have not won a World Series since 1908, yet remain one of the most popular teams in Major League Baseball. When customers face a failure, it is not often that a response like "Wait till Next Year!" is a refrain and those same customers keep coming back. Watch the YouTube video "Cubs Win MLB 12 The Show Full Length Commercial" and answer the following questions.

a) What is different about the expectations of Chicago Cubs customers and other businesses?

b) What would happen if the Cubs won a World Series? Would the club face customer retention issues since their expectations had been realized?

Reference no: EM133200569

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