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Case : PepsiCo's Intra Nooyi: performance with Purpose
1. What grade would you give PepsiCo CEO Indra Nooyi for her job performance as a strategic leader? What arc her strengths and weaknesses? Where would you place Nooyi on the Level-5 pyr¬amid of strategic leadership (see Exhibit 2.2), and why? Support your answers.
2. The first few years after Indra Nooyi took over as PepsiCo's CEO and implemented Performance with Purpose, the company underperformed archrival Coca-Cola Co. by a wide margin. What should a strategic leader do if his or her vision does not seem to lead to an immediate (financial) competitive advantage? What would be your top three recommendations? Support your arguments.
3. Do you agree with Indra Nooyi's philosophy that "performance and purpose are intimately linked and you can't do one without the other"? Support your arguments. Apply the people, planet and prof¬its model of sustainable strategy (see Exhibit 5.9).
4. PepsiCo's investors require the company to grow about 5 percent or $3.5 billion a year.
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