Report Structure, referencing, spelling / 3 marks Outstanding standard. Demonstrates a high level of expertise at writing a report. No errors. Exceeds requirement for appropriate citations and references. Exemplary use of Harvard referencing style both in-text and reference list. Very good standard. Clear expression, accurate spelling and punctuation, citations are used throughout the report to support points made. Reference list reflects excellent citations and follows Harvard referencing style accurately Good standard. Grammar, spelling and punctuation are accurate. Writing style is clear and report is easy to read. Referencing is of a good standard both in-text and the reference list and follows Harvard referencing style mostly. Satisfactory standard. Some spelling, grammar errors. Adequate business writing style. Referencing is adequate in-text and in the reference list and Harvard referencing style attempted. Unsatisfactory standard. Very poor or limited in-text referencing. Poor or no reference list. Many spelling, punctuation and grammatical errors and unclear writing style. Report is difficult to read.

Analysis and application of external and internal information / 3 marks Outstanding research and critical analysis of all parts external and internal situations. Sophisticated conclusions made about the external and internal situations. Excellent research and critical analysis of all parts external and internal situations. Good conclusions made about the external and internal situations. Discussion and range of tools and theories used in this assignment / 3 marks Outstanding debate on all the theories/concepts and tools used, well supported by a wide range of academic sources. Discussion clearly and accurately evaluates the appropriateness of the tools and theories with substantial use of academic references to support discussion

Specific Issues related to Implementation of the strategies / 3 marks Outstanding discussion on issues that must be considered including stakeholder reaction. Expertly supported by a wide range of academic references. Comprehensive discussion on the issues that must be considered including stakeholder reaction. Excellently supported by a range of references. Methods of evaluation; Developing responses to evaluation results / 3 marks Outstanding discussion on possible methods of evaluating strategies and responses; Suitable methods recommended and exceptional responses developed. Expertly supported by a wide range of academic references. Comprehensive discussion on possible methods of evaluating strategies and responses to the evaluation. Very good method recommended and justified; Excellent responses developed supported by academic references

Monitoring and control required to implement the strategies / 2 marks Outstanding coverage of the methods that could be used to monitor and control implementation. Expertly justified recommended methods supported by a wide range of academic references. Comprehensive coverage of the methods that could be used to monitor and control implementation. Very good justification of recommended methods supported by a range of academic references.

Systems, Skills, and Staff related to implementation of strategies, / 4.5 marks Outstanding coverage of what needs to change related to systems, skills, and staff and presented new ones expertly. Very clear justification supported by a wide range of academic references. Detailed coverage of what needs to change related to systems, skills, and staff and presented new ones. Very good justification supported by a range of academic references

Structure, Culture Reward system; leadership style related to implementing strategies / 4.5 marks Outstanding coverage of what needs to change related to structure, culture, reward systems, leadership style, and presented new ones expertly. Very clear justification supported by a wide range of academic references. Detailed coverage of what needs to change related to structure, culture, reward systems, leadership style and presented new ones excellently. Very good justification supported by a range of academic references

High Distinction Exceptional 80-100 Understanding and application of theory and processes / 3 marks Evidence of comprehensive knowledge and understanding; masterful application of relevant skills and academic ability. Identification of what parts need to change when implementing the strategies / 1 marks Outstanding coverage of which parts of the company need to change

YOU CAN ONLY USE THE IBIS WORD REPORT AS YOUR REFERENCES. I REPEAT, YOU CAN ONLY USE IBIS WORD REPORT FOR YOUR REFERENCES. USE 12TH STANDARD ENGLISH VOCABULARY. READ THE RUBRIC CAREFULLY.