What would be your positioning statement

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Idea Scale:

You are starting up your own company that will launch a new innovative idea (could be a product/service). Answer the following questions.

1. Describe this innovative idea.

2. Which segmentation technique you would be using to segment the market? And why?

3. Which targeting strategy you would be following? And why?

4. Who would be your main competitors?

5. Which differentiation and positioning strategy you would be following? And why?

6. What would be your positioning statement?

Attachment:- Handout 5.rar

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The report is about a start-up idea and the analysis of the same based on targeting and positional strategies. Also provided in the discussion is about the positional statement and the competitors environment. Other discussion incldued idea presentation and related information.

Reference no: EM131281961

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Reviews

len1281961

11/19/2016 1:29:38 AM

I do not want a paragraph or an essay, I only want answers for the 6 questions. Each answer should be 2-3 sentences MAX. Please use the PP attached when answering.

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