What would be value of identifying and using secondary data

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Reference no: EM131715641

Consider market research conducted in the soft-drink industry. Write essay answers to the following questions. (200-400 words total)

a) What would be the value of identifying and using secondary data?

b) What would be the best method to gather primary data regarding taste preference? c) How could the "halo effect" bias a pre-test for a soft-drink ad?

Reference no: EM131715641

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