What would be the pros and cons

Reference no: EM131299691

The Boeing Company makes a number of different types of aircraft for the commercial airline industry, for example, the 727, 747, 757, 767, 777, and now the 787 jet models.

Is there any way for Boeing to adopt an ingredient branding strategy with its jets? How? What would be the pros and cons?

Reference no: EM131299691

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