What would be the implication of this stance

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Q1. A new product has per-unit variable costs of PHP 15,000 and an estimated value to the customer of PHP 45,000 per unit. Products in this category have been selling at around PHP 35,000 per unit. Describe the three basic initial-pricing strategies, and give the approximate price for this product that would be suggested by each of these three strategies. For each price, explain your reasoning.

Q2. Tropicana is considering raising the price of its 1 liter container of fresh orange juice by PHP 2.00. Give and justify your view of the competitive stance that Minute Maid orange juice would be likely to take. What would be the implication of this stance for the price-change response that Tropicana could expect?

Reference no: EM133167100

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