What would be the effect on sales of cutting

Assignment Help Supply Chain Management

Reference no: EM132797822 , Length: word count:1200

Question 1 The supplied spreadsheet contains historic sales data from a long-established consumer products company. The company's advertising budget has remained largely static over many years, though the type and nature of advertising has altered significantly over time.

Question 2. Use the data to forecast the expected sales performance for the next seven quarters, until the end of 2020, describing your analytical approach in detail. Include any graphs generated.

Question 3. Produce forecasts based on (a) advertising and (b) GDP. In your judgement, which produces the better forecast?

Question 4 Consider the future business context suggested by the economic forecasts. The company wishes to increase profitability, so that it can invest in new product development. A 20% cut in advertising spending has been proposed.

Question 5 What would be the effect on sales of cutting the advertising budget by the proposed 20%?

Question 6 In your judgement, is there scope to cut advertising by more than the 20% proposed?

(1200 Word)

Reference no: EM132797822

Questions Cloud

Differences between viruses and worms : Many people are confused about the differences between viruses and worms. Why?

Explain the meaning of restricted stock : Explain the meaning of Restricted Stock. State its advantages. Explain the reasons for which a company would buy its own stock

Calculate the total value of the units transferred : You are required to prepare the Equivalent Unit Statement to calculate the total value of the units transferred to Process2

Law enforcement officials : Find a local sex crime case that was covered in the local media and discuss the case.

What would be the effect on sales of cutting : Describing your analytical approach in detail. Include any graphs generated - What would be the effect on sales of cutting the advertising budget

What benefits would be achieved by each approach : This course in quantitative methods is intended to provide a valuable tool in your toolbox of professional skills when you are dealing with real-world decisions

Find the asset incomes : Suppose a company must make payments of 300 at time t = 3 and 500 at time t = 5, and the annual interest rate is 4%. Find the asset incomes

Analyze how the different types of facilities work together : Analyze the purpose and goals of each of the different types of health care facilities in the United States. Analyze how the different types of facilities work.

Investigative services to prepare forensic plan : The state crime lab has contracted AB Investigative Services (ABIS) to prepare a forensic plan to ensure that current problems

User Account

All Pages