What would be the corresponding user goal

Assignment Help Marketing Management

Reference no: EM133530286

Question: Congratulations you are the new Digital Marketing Manager for DESTINATION a vacation resort and luxury spa in Muskoka. DESTINATION offers three restaurants with choices ranging from five star fine dining to an all you can eat buffet. They have a day camp for children 4 to 11 years of age. They have a pool, water slide and adventure activities such as rock climbing, horseback riding and sailing for tweens, teens and adults. The resort caters to families looking for a holiday for something to do for everyone from 5 year olds to 90 year olds.

DESTINATION's business objective is to increase reservations by 10% for the holiday season. They would like to understand how best to target this market segment using paid media.

Describe their market segment using each of the four main segmenting criteria.

Based on Google's three phase version of the consumer decision making model, name and describe which phase they should focus on. What would be the corresponding user goal?

Why are you recommending this phase and goal to be the focus for their marketing objective?

Reference no: EM133530286

Questions Cloud

How pre-trial detention adversely impact defendant ability : How does pre-trial detention adversely impact the defendant's ability to prepare a defense, and in what ways does pre-trial detention impact society?

Will it eventually turn around as consumers : Will it eventually turn around as consumers become more familiar, and perhaps more desirous, of what the Surface can do? Or, will Microsoft need to adopt

What are the important points to consider during pregnancy : Describe what you would need to do with your breeding dairy animals throughout the year to ensure the survival, growth, and sale of as many young animals

About how the contributions of one individual : Describe what you have learned from the interview about how the contributions of one individual can impact the well-being of various communities

What would be the corresponding user goal : Based on Google's three phase version of the consumer decision making model, name and describe which phase they should focus on. What would be the corresponding

Are there any reasons to get rid of some animals : Discuss what you will need to do throughout the year to keep dairy cattle healthy. E.g. are their vaccinations or health treatments given, are there practices

Describe the most important influences : Describe the most important influences (such as family, social, attitudes, consumption activities) and how this relates to attracting these people as customers

How might this topic affect you in your future career : What is the most recent scientific data supporting the effectiveness, safety, and moral implications of replacing animal protein sources in animal diets with

What are some large lessons of American history : What are some large lessons of American history? I do not mean some specific details, but some larger themes.

User Account

All Pages