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Question: 1. From the list, what would be the best option for Coke to pursue in 1985?
2. If you decided to introduce some form of new product, how would you position the new product relative to both Pepsi and any remaining Coke products?
3. If you decided to reposition the Coke brand outline your positioning goals. If you decided NOT to modify the product mix, outline why this approach would be successful given that Coke has already implemented many of these marketing tactics.
4. Outline why your proposed competitive strategy will be successful in this aggressive period of the Cola Wars.
5. In what ways, do you think, that Pepsi may respond to your proposed strategy?
Information related to above question is enclosed below:
Attachment:- NewCokeCase.rar
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