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We are considering the legal, ethical and social issues related to marketing communication, along with the ability to measure that intended results are achieved. The following reading (available in the Presentations section of this course), seems to deal well with the issues above.
Researchers Warn About Junk-Food Ads Aimed at Children (2007),
Your Case Assignment for this module is to address the following questions:
1. Some countries have come to legalize and/or restrict advertising to children. In your opinion, would such restrictions and/or legal control (ex: hours when ads targeted to children can be aired) be appropriate in the United States? Why or why not? Explain.
2. In your opinion, what would be appropriate observations or results to consider when measuring advertising effectivenes for messages targeted to children?
As the owner of a women's clothing store, Karen Montenegro has an income of $75,000. She pays $30,000 per year in taxes and another $17,000 per year in grocery bills, house mortgage, and car payment. What was Karen's discretionary income last year
the presentation should cover the following.1 explanation of the concept relationship marketing2 two practical examples
Explain The Internet and Business Change and the corporations will have to change their business models
Discuss three external industry changes that have affected companies' profitability within the beverages industry and discuss one strength and one opportunity that could help Coca Cola achieve better performance in the future.
What are the major ways of entering a foreign market, What are the key issues with e-commerce and m-commerce
The firm employs 300,000 direct labor hours and incurs $400,000 of fixed overhead. Given a markup of 30 percent, compute the price charged for each moldboard plow using the absorption cost method.
the objective is for you to assimilate your knowledge gained from readings discussions and work in this course into a
What are the legal and ethical issues surrounding the use of the internet by individual employees for human resource activities?
Evaluate the weaknesses of your project at this time. Identify the key assumptions of the proposed project
Explain The Marketing Mix- Distribution Channels and also explain in what ways the distribution of each might be similar or different and why they might be similar or different
1.which statement best describes the strategic objective of volume maximization?2.which of the following represents the
1. in analyzing the communication within a group what levels of interaction would you try to observe?who speaks most
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