What would a justice theorist say of this practice of data

Reference no: EM133292507

Case: Many online maternity clothing stores use data mining to increase profits. They record the buyer's addresses not only for the purpose of shipping them their purchase of maternity clothes, but also to sell to other companies in the maternity and baby industry. This gives these online retailers an added cash influx when they sell their customers information to other companies, and allows other companies to target people they know are likely pregnant. One company that often buys this data is Enfamil. Enfamil makes infant formula, and uses the data it purchases to mail out samples of the formula to people who have recently purchased maternity clothes. In most cases this formula is received either with indifference or with interest by potential customers. But, in a few cases, this has resulted in people who have recently lost their baby due to a miscarriage receiving Enfamil in the mail, which they report is a very painful experience.

Question: What would a Justice Theorist say of this practice of data mining and advertising?

Reference no: EM133292507

Questions Cloud

Why is britain not part of the eurozone : It specifies two advantages and two disadvantages of MNCs and FDI. Apply those advantages to a company in your home country that is part of an MNE.

Provide examples of measurements : provide examples of measurements and evaluations systems or methods currently being used by HRM professionals. You might consider using a specific employee job

Would past co-workers and supervisors describe you : RESOURCE HUMAN Kingston University Would past co-workers and supervisors describe you as a patient person? What do you like to do outside of work? What type

Analyze the audi drivers of the digital transformation : Analyze the Audi's drivers of the digital transformation (Please refer to the D. Rogers framework and stick to the information provided in the text).

What would a justice theorist say of this practice of data : BUSL 6222 Varsity College What would a Justice Theorist say of this practice of data mining and advertising

What are the goods and services that apple provides : HR 125 Southern New Hampshire University What are the goods and services that amazon provides. That person did a chart for the previous question

Drawing on the research literature and practical examples : BUSINESS BST 300 Harvard University Drawing on the research literature and practical examples critically evaluate* the current and potential benefits of HR

What is your cognate : What is your cognate? Your statements must relate to your cognate. A knowledge-based economy is one in which the production and distribution of goods.

What challenges does the leader face in fulfilling : PSY 231 Metropolitan College Of New York what challenges does the leader face in fulfilling the mission and vision of the organization, especially in light

User Account

All Pages