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What will your advice be to the marketing director

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Reference no: EM132283396

The Task

Your boss, the Marketing Director of Company ABC, is deciding whether to introduce a new virtual marketing team with staff located in Melbourne, Los Angeles, Shanghai and Bangalore. The alternative is to keep things the way they are and continue to use the central more traditional face-to-face (F2F) marketing team based in the Melbourne headquarters.

The purpose of this assignment is to write a short report seeking to persuade your boss of your position.

What will your advice be to the Marketing Director? Will you argue for the creation of a new virtual marketing team or argue to keep the central more traditional face-to-face (F2F) marketing team in Melbourne?

2. Understand how to develop an argument
In Assessment 2 you have to decide: are you in favour of the new virtual marketing team OR are you in favour of the traditional face-to-face (F2F) marketing team based in Melbourne?

3. Choose your position

First, you need to chose your position. When you are researching a topic, you will probably come across a range of positions, sometimes extremely opposed to each other. You will then have to evaluate each position and decide why one is more valid than another. This will help you to decide what your own position is, so that you can establish the starting point of the argument for your paper. Sometimes your position will be determined by the amount of source material available.

Exercise:

Brainstorm: What are the main points of the virtual team?

What are the main points for the F2F team?

Decide on your opinion

Consider the main points - the good and the bad (the for and against)

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The paper is related to the business memo and team marketing.This paper also highlights the requirement of the new policies and procedures related to the marketing dynamics of the hired team.This paper has been prepared in Microsoft Word Document.

Reference no: EM132283396

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Reviews

len2283396

4/15/2019 12:18:32 AM

CONCLUSION Provide a summary and refer back to the thesis statement by using synonyms. Restate your stance / opinion. The report shows….. Refer to your findings. What is clear from the research is that… It is evident that… Add a recommendation for the future. What SHOULD be done? Keep the status quo or move to introduce the virtual team?

len2283396

4/15/2019 12:18:20 AM

SUPPORT 2: Add a reference that gives further support to your topic sentence and which flows from SUPPORT 1. Perhaps use the following: Paraphrase + citation In your own voice state why this reference is relevant to the topic. SUPPORT 3: Add a reference that gives further support to your topic sentence and which flows from SUPPORT 2. Perhaps use the following: Citation + reporting verb in present simple + ‘direct quote’ In your own voice state why this reference is relevant to the topic. CONCLUDING COMMENT: summarise the points you have made using synonyms for phrases in the topic sentence. Draw conclusions using linking words (therefore, thus, consequently).

len2283396

4/15/2019 12:18:13 AM

BODY PARA. 1 AND 2 – ‘FOR’ ARGUMENTS (per paragraph) HEADING: Keep this clear, short and simple. Link it directly to the blueprint. Express your point in as few words as possible. TOPIC SENTENCE: State the content of the paragraph / your idea clearly and specifically. Use your own voice – no need for a reference. Choose ONE idea only to develop in this paragraph. DO NOT give a list of multiple points. SUPPORT 1: Add a reference that DIRECTLY links to your topic sentence add provides credibility. Perhaps use the following: Citation + reporting verb in present simple + Synthesis from two sources. In your own voice state why this reference is relevant to the topic.

len2283396

4/15/2019 12:18:07 AM

INTRODUCTION CONTEXTUALISATION: Give some general background to the topic. Mention the topic specifically and explain why it is important. Perhaps give definitions or explain concepts. PURPOSE, PROMPT, METHODOLOGY: Why are you writing the report? What do you aim to achieve? THESIS STATEMENT: State your opinion directly? Describe the position/STANCE you will explore. Link this directly to the set question. BLUEPRINT: Write the order of the SPECIFIC points you will cover in the body. Use

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