What will you do to get consumers

Reference no: EM131853705

Question: A click through rate is the percentage of visitors to an Internet site who click on an advertisement link. Some people click on a product, but do not follow through with the purchase of the product. As the marketing manager, for an online sporting goods store, what will you do to get consumers to click on the advertising link? Briefly explain how you will encourage them to follow through with the purchase of the product. Explain in detail.

Reference no: EM131853705

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