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Discussion Post: Marketing Management Handling Customer Complaints
Scenario:
You are the manager at an Olive Garden restaurant. A customer just complained about the quality of her food and told her server, Kimber, that she should not have to pay for it, even though she ate all of it. Kimber came to you and together you walked to the table. As you approach the table, you recognize the customer, as she was in the restaurant last week and complained about the food, so you did not charge her for it.
Task
What will you do or say?
Briefly explain why you chose that answer.
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In days of old, a wandering youth happened upon a group of workers in a rock quarry. Stopping by the first worker, the youth said: “What are you doing?” The worker grimaced and groaned and replied: “I am trying to shape this stone, and it is backbrea..
Identify consumer attributes for the market or market segment from the market profile or existing customer data and how would businesses in your segment gather information on the market or market segments
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