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Your supervisor, Mr. Johnson, has revealed to your marketing team that BevCo is going to produce a new beverage. Since the beverage is still in experiment mode, he wants every member of the marketing team to prepare a presentation of what he or she believes the new beverage should taste like, look like, and to whom should it be marketed.In this assignment, you are asked to prepare a presentation of 10–12 PowerPoint slides with 150–200 words of speaker’s notes per slide. In your presentation, explain what angle BevCo should take in the development of the new beverage (i.e., taste, looks, and target market). Answer the following questions in your presentation:
1. What name did you come up with for the new beverage?2. What flavor will it have?3. What will the packaging and bottle/can look like?4. What will the target market be?5. How would you market the new beverage?6. What would be your marketing slogan?7.What are the various segmentation criteria that would impact your target market selection?8.Give at least 3 recommendations of how BevCo can improve beverage sales by marketing the new beverage?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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