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Garden Gate is a one-location nursery business, selling plants and flowers for home gardeners. The new owners want to grow through either a product development or diversification strategy. What will the owners likely do if they pursue either strategy?
Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy.
Describe marketing uses of branding. - How does Hormel use its Web site (www.hormel.com) to promote its store brands?
Give an example of your favorite company that addresses community needs, and specify the main reasons the company's actions and CSR programs are important to you
If you do not have access to the equipment necessary to complete a video post, you may answer the discussion in a traditional written post. (Let's go with the written post Jim!)
jerry englebrecht has operated a successful dog grooming service for ten years. each year his number of customers has
Explain Electronic commerce business process patents and e-commerce tax laws and companies that conduct electronic commerce are subject to the same laws and taxes as other companies
1.when palm products developed its glow-in-the-dark camping drinkware line the company learned from consumer feedback
In a role-playing situation, present your ideas to your boss, including the advantages and disadvantages of the new plan compared to the current distribution method.
Now, think back on a time when you were considering the purchase of an item (again, it doesn't matter what; car, clothes, phone, pc, etc.) with a professional sales person and you decided to go ahead and purchase the item. Was it because of or in ..
How do you communicate value? If the messaging is not understood by consumers, they will want to pay less for a product. Communicating Value to a target group of consumers is important to the bottom line
Describe the three categories of consumer decision-making behavior. Name typical products for which each type of consumer behavior is used.
Read the article, "Leaders, Too, Need Support." How do you see yourself in the role of supportive follower? What power bases would a supportive follower be more likely to employ? What challenges do you have with this concept? What can you do to overc..
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