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Problem: When would rivalry likely be lower? There are only "two" small cafes in the neighbourhood. There is one large importer supplying coffee to all cafes. There are "five" importers supplying coffee beans to cafes. There are hundreds of cafes spread across Toronto.Recall that if six cafes are competing in a small neighborhood, rivalry is usually higher. What will happen to rivalry among the cafes if a 30-story condo is built in the community?
What is qualitative research and provide an example when marketing would benefit from this method?
Does an increase in switching costs lead to more relaxed or more intense competition? Discuss. How do markets work in which firms poach customers?
Create a new product and provide how you would market your product.Provide information on how your product is superior to your competitions product.
What are the differences between the international marketing research process and the domestic research process. Please explain with examples
Apple has been successful in dominating the market for both MP3 players with its iPod and for music downloads with its iTunes service.
"Licensing patented technology to a foreign com-petitor is likely to reduce or eliminate the firm's competitive advantage." True or false?
You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.
What do understand by organizational behavior? How it is related to management? Do you have own definition of management?
Discuss the most likely government regulations that would directly impact day-to-day operations. Provide specific examples to support your response.
Write a paper about Feminism in American Horror Story: Coven
Is Dan right in suggesting one should assess customer attitudes to such a scheme prior to undertaking a cost-benefit analysis? Explain.
What product category does the brand fit into?What frame of reference will customers use in making a choice to use/purchase this brand/service?
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