What will cree bulb sales be in its first full year

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Reference no: EM133257335

Assignment - Case Study introducing Cree inc Light Bulb

Cree Inc.: Introducing the LED Light Bulb by JOHN GOURVILLE and MICHAEL NORRIS

Discussion Questions -

How does a consumer come to buy and LED light bulb? A Cree Light Bulb?

Which of Everett Rogers' Diffusion of Innovation factors are most relevant for the consumer adoption of Cree's light bulbs?

Which factors most work in Cree's favor? Which factors work against Cree?

What will Cree's bulb sales be in its first full year? What about LED light bulbs in general?

What can Cree do to best meet or exceed these expectations?

Reference no: EM133257335

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