What will be your principal marketing strategy

Assignment Help Business Management
Reference no: EM132833649

Prepare A Business Plan.

BUSINESS PLAN

1. Your Company and the Industry
a. Type of busines you are planning
b. Products or services you will sell
c. History of the company
d. Why does the business promise to be successful?
e. Your future goals and objectives
f. Description of the industry
g. Major participants and significant trends

2. Product/Service Offering
a. Description of your product/service
b. Present stage of development
c. Patent/trademark position
d. Other formal requirements
e. Growth opportunities and key factors for success

3. Marketing Analysis and Plan
a. Who are your target customers?
b. What are their characteristics?
c. How do they buy?
d. How large is the market and its various segments?
e. Factors affecting the market
f. Who are your competitors? How are they doing?
g. How much of the market will you be able to attract?
h. What will be your principal marketing strategy?
i. Have you detailed all aspects of your marketing plan?
i. Pricing
ii. Sales and distribution
iii. Advertising and promotion

4. Production/Operations Plan
a. Where will your business be located?
b. What are the characteristics of your location?
c. Description of machinery and equipment you will require
d. What are your costs to produce your product?
e. What are your inventory requirements?
f. Who will be your principal suppliers or subcontractors?
g. Description of your quality control procedures
h. How many employees will you require?
i. What type?
ii. How will they be paid?
iii. Will you require any licences, permits, or other authorizations?

5. Management Team
a. Who will manage your business?
b. What are their qualifications?
c. What is the size and composition of your board of directors?
d. What are your managers and directors being paid?
e. What is the ownership structure of the business?
f. Who are your advisors and consultants?

6. Financial Plan
a. How much money will you need to start the business and sustain it for the first few months?
b. How much money do you have now?
c. How much more do you need?
d. How will this additional money be used?
e. What kind of collateral or security will be provided?
f. How will this money be repaid?
g. Provided financial statements:
i. For the current year
ii. For the past two years
h. Total estimated net income:
i. Monthly for the first year
ii. Quarterly or annually for the next two to four years
iii. Annually for the next two years
i. Estimated cash flow situation:
i. Monthly for the first year
ii. Annually for the next two years
j. What is your estimated financial position at the end of each of the next three to five years?
k. What sales volume will you need to break even?

7. Appendices
Do you need to include the following appendices?
a. Product photographs and specifications
b. Resumes of your management team
c. List of prospective customers
d. List of possible suppliers
e. Job descriptions for management team
f. Consulting reports
g. Market surveys
h. Legal agreements and contracts

Attachment:- BusPlan Checklist.rar

Reference no: EM132833649

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len2833649

3/19/2021 10:44:43 PM

i want to open Indian grocery store and Indian restaurant. they both grocery store and restaurant with attached each other. i mean to say i want to open one side grocery store and second side restaurant the location of the grocery store and restaurant is Lethbridge.

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