What will be your import marketing strategy

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Reference no: EM131784516

Assume that you are doing an Import Plan for importing Pineapples from Costa Rica to the Unites States.

a. What will be your Import Marketing Strategy(It has 4 pieces: product, price, promotion, place. For price, you can do in 5 ways; penetration, price skimming, competitive, cost based, eliminating the fixed cost. For promotion; it has 4 components; advertising, promotions, public relations, publicity. For place; it’s a product channels of distribution from the manufacturer to the consumer. If it is a service; it’s a location.)

b. What will be your Sales Forecast?(Develop your own sales forecast, make an educated estimate about how much sales you can make, make time series of analysis, look at the historical data from 2013-17, look at the trends and try to forecast sales in 2018)

c. What will be your Pro-Forma Income Statement(it’s a forecasting income statement, you have year#1:2018, year#2: 2019, year#3: 2020, you have sales for each year, COGS each year, gross profit, expenses, net profit before taxes for each year. Also include the Taxes, NPAT for each year)

Reference no: EM131784516

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