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Questions:
1) what alternatives do Macy's need to change parts of its strategy to remain competitive? (list the pro and cons)
2) What will be your recommandation between the different alternatives that you give?
3) What will be your action plan for this alternative?
4) What will be your contingency plan?
Fully describe the eight key functions that marketing channel members perform (Armstrong et al.).
The product analysed in the Marketing Planning Report (Assessment should be utilised for this assignment. the Marketing Planning assignment should undertake this assessment if possible.
Discuss the role of social media in relationship marketing. Use theory and examples to demonstrate you understanding. What is social media? The importance of social media? How to maintain the loyalty of customer to the company
Discuss Social and authoritative reality
The Effect of a Market Orientation on Business Profitability
Question 1 The LCV concept supports all of the following propositions EXCEPT: A. every customer must be served. B. marketing effort should not be unprofitable.
What are the key similarities and differences between Pure Competition and Monopolistic Competition?
Analyze Coca-Cola Company Reputation. Analyze Coca-Cola Strategic Relationships.
What seems to be the message of each ad? How does the item help create or reinforce an image for the product being sold in the ad?
What is the importance of the turnover of Accounts Receivables? Why is it is essential for organizations to keep cash reserves on hands?
According to Tony Wainwright, President of the Bloom Companies, "Perception is reality." How does perception affect consumer buying? Think about a very good or very bad experience you have had with a product. Discuss how the experience shaped you..
Who do you think will win in the battle of the global wine industry? Why? What factors contribute to a competitor becoming the market leader?
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