Reference no: EM133180459
Question - &Pizza is a regional fast casual pizza restaurant chain. &Pizza reports the following results from last year's operations. The manager of &Pizza, who have the authority to make investments as needed are evaluated based on ROI.
Sales $11,600,000
Variable expenses 7,380,000
Contribution margin 4,220,000
Fixed expenses 3,516,000
Net operating income $704,000
Average operating assets $6,000,000
At the beginning of this year, the DC-area manager is considering a $800,000 investment opportunity for a new outlet with the following characteristics:
Sales $560,000
Contribution margin ratio 50% of sales
Fixed expenses $254,400
Required -
1. What was last year's return on investment (ROI) for &Pizza?
2. What is the ROI for the new investment opportunity by itself?
3. If &Pizza pursues the investment opportunity and otherwise performs the same as last year, what will be the overall ROI be this year?
4. If you were the manager for DC-area &Pizza operations would accept or reject the new investment opportunity? Why?