What will be product positioning

Assignment Help Marketing Management

Reference no: EM132600233 , Length: 6

Question a: What are the (internal and external) environmental factors to think about? For example,

1) the potential investment required to introduce your product or service

2) the competition for the new product or service.

Marketing Program (for your new product)
STP:

Question b: How is the market for this product segmented? What is the target market for your product or service? Is this a target market the company is already focusing on or would this be a new target market for the company? What will be your product's positioning?

The 4Ps:

Question c: How do you plan to market your new product or service? Is your product or service something that the company will sell on its own or will it be sold in addition to one of the company's current products or services? What will be your Marketing Mix Strategies (the 4 Ps)?

Works Cited Page

Please provide a works cited page in MLA format.
The final paper should 6-pages doubled spaced

Reference no: EM132600233

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